History of Ficarella's Pizzeria
Anyone who's lived in Batavia for very long knows that the city's Southside is the original home to ethnic neighborhoods, specifically Polish and Italian families. It was rare, then, to take a quick snapshot of the area in 1985 and discover that there was not one pizzeria to be found on “the other side of the tracks.”
Nick Ficarella, whose family's homestead happened to be on Batavia's Southside, had been working in Spencerport, N.Y., for a prominent, familiar, locally grown family of pizza shops meanwhile learning the business top to bottom.
In a spirit of adventure, risk, and entrepreneurship, he put a business plan together and fulfilled a dream by securing the means to open his own shop at 102 Liberty Street. The location happened to be in the heart of Batavia's Southside. Frankly, there’d be no way he could expect to succeed unless his pizza measured up to the high expectations of the locals.
The full menu on opening day at the newly born Ficarella's Pizzeria consisted of fresh baked pizza and, a Western New York staple, Buffalo Chicken Wings. That was it. But because the food was authentic and delicious (and included the small-town, neighborhood service that local customers had always expected) the little shop became a popular, thriving and growing enterprise. The menu expanded as did the loyal base of regular customers. It became obvious, then, that a move was necessary.
In 2001, the opportunity to relocate presented itself. Ficarella’s moved into what had previously been a bakery. It was a newer, larger facility just down the street at 21 Liberty Street with more room to bake, create, cook and work. It offered more space for dine-in customers and plenty of free parking. Ficarella's Pizzeria found a new home (still close to Batavia's Southside) and Nick Ficarella could now commit to expanding his menu while keeping the Old World flavor of his popular pizza intact.
As the menu expanded, so did the customer base. The new facility included the chance to offer pizzas baked in the traditional hearth-baked method (on brick) which adds a distinct and appealing special flavor to each pie. The new shop also offered the unique feature of a convenient drive-up pickup window.
After 28 years in Batavia, Ficarella's Pizzeria is now the oldest family-run pizzeria in town. The menu for sit down, pickup or delivery includes a huge variety of pizza, hot and cold subs, fish fries, pasta, salads, side dishes and specialty sandwiches. Everything is made fresh and with great care. New items appear regularly as do the new customers who discover that quality food, friendly service and consistency are all an integral part of the Ficarella’s business model.
Finally, since Ficarella's Pizzeria plans on remaining a vital and enthusiastic member of the Genesee County business community, Nick continues to support local youth sports and charity programs and offers this mission statement:
“Ficarella's Pizzeria is committed to offering the best selection of the highest quality products and the best customer service available. We will always listen to our customers and we will always look for ways to improve our product. Our menu will grow and change as our loyal customer base grows and changes. We will only be satisfied when you are. We offer this pledge…straight from the hearth.”